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一、浙江工商大学品牌形象设计研究所

Research Institute of Brand Image Design

浙江工商大学品牌形象设计研究所是浙商大校级专业研究机构,是企业品牌研究顾问型的产、学、研究综合体。研究所致力于品牌设计的研究与教学,及协助企业品牌的建立与培育,解决品牌市场推广沟通等问题,提高品牌在市场中的综合竞争力,帮助企业在激烈的市场竞争中创建、提升和发展自主品牌。

As a professional school-level institute of Zhejiang Gongshang University, the research institute of brand image design integrates production, study and research, acting as the consultant of brand design for enterprises. The institute has been being committed to the research and teaching on brand design, assisting in the establishment and cultivation of enterprise brand, solving problems such as brand marketing promotion, and improving comprehensive competitiveness of the brand to help enterprises create, improve and develop their own brands in the fierce competition.

 

二、浙江工商大学文创设计与产业化研究中心

Research Institute of Brand Image Design

中心成立于201111月,是浙江工商大学为更好促进产学研合作机制,集教学、科研、项目咨询、设计实践于一体的经济实体,是一个以“依托教育、注重实践、面向市场、跨界创新”为宗旨的研究中心。中心拥有较强的师资力量、科研能力和设计服务能力。其主要研究领域包括:文创策略研究、文创设计研究、文创设计咨询、文创产品设计、教育培训等。中心围绕企业、机构的文化创意与文创产品创新需求,集聚艺术设计学院专家、教授、博士及国内外创新资源,建设符合教学研究创新型大学特点的产品、文化创新服务体系,形成产、学、研为一体的校内科研基地。

The research center was established in November, 2011. It is not only an economic entity integrating teaching, research, project consulting, and design practice for better promoting the cooperation mechanism of production, study and research, but also a center with the aim of “education based, practice focused, market oriented and cross-border innovated”. With excellent abilities of research and design service, the strong teacher force consists of 2 professors, 4 associate professors, 1 doctor of product design, etc. Besides, the center owns a product design laboratory, an interaction design laboratory and a model and material laboratory. The main research of this center covers research on cultural and creative strategies, research on cultural and creative design, consultation on cultural and creative design, products design, education training, etc.


三、浙江工商大学艺术设计与动画研究中心

Research Centre for Art Design and Animation

浙江省各大院校中第一所从事专业动画设计、动画艺术研究与设计的研究中心。创办于2003年,主要开展影视动画片原创开发、动画项目合作研发、动画前期设计、造型设计、动画广告等相关设计研发,面向国内外动画项目。核心成员由从事动画28年丰富经验的动画导演和成熟的动画创作团队组成,能胜任各类动画创作工作。硬件设施与本校中央与地方共建高校动画实验室整合,形成动画设计、制作一条龙体系。开办十年以来,执导或参与几十余部国内外动画影片项目设计,独立研发数部原创大型项目,为电视台、美国玩具公司、相关动画公司、宣传部门等设计或转让大量形式多样的动画影片。

As the first research centre, founded in 2003, focusing on animation design, Research Centre for Art Design and Animation at Zhejiang Gongshang University mainly conduct programs like original development of film and television animation, cooperative development of animation, animation pre-design, form design, animated advertisements, etc. The key members in this centre consist of experienced animation directors and professional animation team, and they can be competent at all kinds of animation creating tasks. Since 2003, our center has directed or been participated in dozens of domestic and international animation programs, and developed independently a number of original programs. Besides, our center has designed or transferred a large number of animation films for television station, America Toy Company, animation companies, and propaganda department.


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