The major of fine arts (comprehensive illustrator) began enrolling undergraduate students in 2011. Through many years of exploration and development, it has gradually formed the discipline characteristics of “combining business, appreciating tradition, and expanding comprehensiveness.” The development of the discipline integrates the value orientation of the current advanced commercial culture, attaches great importance to the cultivation and inheritance of the traditional cultural spirit, and systematically incorporates commercial illustrations, the three-dimensional illustrations, digital illustrations, and other courses, expand academic innovative thinking and comprehensive creative capabilities. With regard to social comprehensive services, we take a lead in similar institutions. Art disciplines, rich in traditional Chinese culture, such as Chinese paintings, calligraphy, printmaking, etc., have become international cultural aspirations for international students.
The discipline has a high-level faculty comprising 1 professor, 10 associate professors, and 5 doctoral degree teachers. There are two art sketching bases: one is the Xikou village, and the other is Hongcun Village (known as the Chinese water town). There are also 4 teaching practice bases and 3 practical skills laboratories.
The major of fine arts emphasizes the inheritance and creation of traditional culture. In teaching, art acts as the core and design as extension. We aim to cultivate comprehensive and applied art talents with innovative spirit and creative ability to meet the needs of social and cultural development in the new economic era.
The teaching team won 21 awards in academic exhibitions in the past three years, including 2 national art exhibitions.
Published 21 academic papers.
Participated in one national-level program and one national-level project.
The teachers have held more than 20 academic exhibitions of various kinds.
The students have won 78 innovation projects, national and provincial competition projects in the past three years.
Zhejiang People's Fine Arts Publishing House
art publishing, design and cultural and creative companies, art education institutions, enterprises and institutions, mainly engaged in comics, illustrations, picture books, media communications, art training, etc., self-employed, art education and training institutes.
Comprehensive Commercial Illustration |
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Introduction to Major |
Creation and Design Ⅰ/Ⅱ/Ⅲ |
Media Materials Expression Ⅰ/Ⅱ/Ⅲ |
Comprehensive Skills ExpressionⅠ/Ⅱ/Ⅲ |